Is it Worth Having a Social Media Presence if You’re Not Being Social?

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Have you ever visited someone’s Facebook page and wondered if they’re still breathing? Their last post was from 3 years ago and their profile picture looks like it was taken in the 80’s… where’d they go?

Well, same goes for your business. Potential customers may view your various Social Media platforms and think hmm… maybe they went out of business since their content hasn’t been updated in months. The fact of the matter is people are busy. Companies are busy. It may seem that updating a status, tweet, or a company photo won’t add any sort of value to the company. So, do you keep those social media accounts even if you’re not using them?

The answer is yes. Facebook, Twitter, Instagram, and LinkedIn all help build a company’s SEO, even if you’re not posting any content. Sometimes it’s hard to remember to continuously post content, while other times it may just be difficult to generate new content. We see this a lot with our clients which is why OWL recently started taking over companies’ social presence. We refresh and generate content to increase your business’s SEO. Even if you don’t post on your social media platforms creating the accounts alone allows for a higher SEO ranking in Google, or you can do it the easy way and let the OWLS manage it for you!

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