Do you know what 8 out of 10 marketing strategists wish they had started doing sooner? Collecting email addresses! It probably sounds a little crazy with the way the business world has changed but to this day, email is still one of the top converting traffic sources on websites.
Still, most businesses aren’t using the medium as effectively as they could be. A lot of people think email is just overdone clutter, but we all know there’s a big difference between specially curated, customer-focused content and the spam that some companies seem to email out every other day. YES, I would love to know about the specials my favorite butcher is offering, but NO I don’t care about your 10% off coupon that we both know never expires.
As a business, you want your content to matter and to help get you customers which is why we make it a point to only send out custom newsletters for our clients that showcase their goals, their brand and their business. With our extensive knowledge of email marketing services, such as MailChimp and Campaign Monitor, we’re able to design, write and produce newsletters quarterly, monthly or even weekly.
There’s something incredibly enticing about a really well done blog. Sure, you might just start out looking for a list of vacation spots, but one link leads to another and suddenly you’re immersed in a writer’s virtual world. That’s the type of experience we aim to create for our clients and their customers.
Not only are blogs great for SEO and website relevancy, they’re an awesome source of information for interested parties. If you own a tool store, people are probably pretty interested in your opinion of the best tool sets and a blog is a great way to encapsulate all of the juicy details.
Of course, a lot of our clients don’t have the time to write their own blogs, or if they do they don’t like doing it and that’s okay. Our experienced team includes grammar aficionados and sentence flow experts that are perfect for writing unique blogs.